I was recently having a conversation with someone about ambition and why it’s so rare in the world today. I like to ask people about their 5 and 10 year plans. Most of the time I just get a blank look in return but there are a few who can articulate the timeline of their goals. I think of ambition as a hunger or a push for more than what’s in the present. Ambition thinks long-term. I’ve met literally dozens of people who have had ambition that impressed me. They can communicate their ideas effectively and even put commas in the right place when writing. They constantly talk about their plans for the future. The families, the spouses, the jobs, and the dream life that they want to have. Their plans are flawless with timelines and dates by which they want to accomplish certain milestones. Yet, when you ask them about their actions and their implementation of their plan, they fall short. It’s easier to plan, strategize, manipulate, and set goals than it is to follow through on the implementation of them. Having ambition is great but it won’t do anything for you if you can’t put it into action. If you lack the follow through, the consistency, and the sheer determination to make your goals a reality you have wasted your time. There are so many innovators with ideas who will never do anything with them because they can’t follow through. You have to be able to not only plan to work but also to work your plan. I love having a 5 year plan and I use it to measure how I’m doing. But my 5 year plan means nothing if I’m not constantly making progress. If I don’t make daily steps towards fulfilling my yearly goals. This is why it is so important to begin with the end in mind. Decide what you want and then work backwards. Break it up into small, manageable, and measurable pieces. But don’t fall into the trap of only planning. Take the next step and implement it. Work your plan and be consistent doing so. Someone once said that brilliance without discipline is mediocrity and that is certainly true. Too many people plan to fail because they fail to implement their plan. Don’t be one of them.